Bands to stop cutting albums? Track downloads best album sales
Written by JG Mason on January 5th, 2009 in News.
Section: Audio, Home Audio, Portable Audio

Over 1 billion digital tracks were served up to downloaders in America in 2008, setting a new record. While the US purchased more music than ever before, the industry is not gloating, in fact they are worried about ever decreasing album sales which declined for the fourth straight year. Album sales are what the industry has pegged as its money maker.
Album sales are off 45% since 2000. The answers why are pretty clear: we don’t need to pay for stuff the bands made just to fill an album. Seriously, every album I own has a track I typically fast forward or choose not to download to my player. Some easy examples: REM’s Airplane off their Accelerator; Depeche Mode’s Macro off their Playing the Angel release. Surely, you know what I am talking about.
The iTunes effect
Programs like iTunes help us cut through the “filler tracks” with their popularity meters. Using the we-are-sheep mentality, users can go in, download the most popular songs from their favorite artists and completely and happily miss the filler. Oh, and not pay the band for the filler either. Many bands are choosing to release just one song at a time when it is ready as they reason that is how consumers are buying them.
Enter the industry to curb our enthusiasm
Music labels are trying to control this consumer behavior by putting some tracks off-limits to non-album purchases. By making a couple of key tracks available only as part of the complete album purchase, they theorize more album sales will come at the loss of what could have been sizable track purchases. Is it a winning gamble?
Vinyl making a comeback?
Interestingly, vinyl sales hit a 17-year high in 2008, almost doubling their 2007 performance. The surprise artist leading the charge in vinyl? Beatles? Michael Jackson? Rolling Stones? Nope. Radiohead In Rainbows was the top vinyl seller with 25,800 copies. Hey, Apple, how about an iRecord Player?
Read [USAToday]
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